The Power Motivation
Motivation is an important factor which encourages persons to give their best performance and help in reaching enterprise goals. Motivation is a key element in personnel management.
Definitions
- Dubin : “Motivation is the complex of forces starting and keeping a person at work in an ehaviorion.”
- Berelson and Steiner: “A motive is an inner state that energizes activities, or moves and directs or channels ehavior towards goals.”
- Louis Allen: “Motivation is the work of a manager to perform, to inspire, encourage and impel people to take required action.”
- Koontz and O’Donnell: “motivation is a general term applying to the entire class of drives, needs, wishes and similar forces.”
Thus, motivation is a complex of forces inspiring a person to work, to use his capacities willingly for achieving certain goals.
Importance of Motivation
- Maximum utilisation of factors of production: Motivation makes workers work sincerely for completing the task assigned to them. By this there is a possibility of activating enterprise resources viz., human, financial and physical, to the maximum.
- Reducing employee turnover and Absenteeism: Attractive motivational schemes bring about satisfaction to employee turnover and absenteeism.
- Increased efficiency and output: As motivation brings about satisfaction to employees, they work wholeheartedly. Because of this, there will be an increase in their efficiency and output.
- Sense of belonging: A proper system of motivation schemes promotes closer identification between enterprise and workers. The workers begin to feel that the enterprise belongs to them and interests of the enterprise are their interests.
- Easy availability of right personnel: Because of proper motivation schemes, the enterprise is in a position to attract highly talented and competent person from external sources.
- Helps in realising organisational goals: Motivated employees put forth their efforts wholeheartedly for the realisation of organisational goals.
